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Add trial conversion % to monthly emails#7

When we send the monthly summary of trials in, converted and expired - we should include what the conversion percentage is for that month. No point showing these on the weekly or daily ones as the cohorts wont have had time to convert by that time yet.

Perhaps also show what percentage converted from the previous month (i.e. so that that previous month has now had 60 days to convert). This should be a more representative number.

10 months ago